Basic Attention Token (BAT)

A plain-language guide for first-timers

Today's price

€0.0701

Updated 2 Jul 2026

↑ +2.73% today

Price chart

What is Basic Attention Token?

Launched in 2017 by the creator of JavaScript and co-founder of Mozilla, the Basic Attention Token (BAT) powers a new type of web browser called Brave. It rewards users for their attention and gives advertisers a more efficient way to reach people. Users can earn BAT just by viewing privacy-respecting ads in the browser. What makes BAT interesting is its mission to improve how ads work on the internet—more privacy for users, better results for advertisers, and rewards for everyone. BAT brings crypto into your everyday browsing. Learn more about BAT in our workshops!

New to crypto? See how CryptoUnity works, browse our beginner workshops, or look up any term in the glossary.

How to buy Basic Attention Token in the EU

Four steps, start to finish — most people are done in under ten minutes.

1

Download the CryptoUnity app

Create your free account and complete a quick one-time identity check (about 5 minutes). It keeps everyone’s funds safe.
2

Add euros

Top up by SEPA bank transfer or card. There are no deposit fees, and switchers get 0% trading fees for the first 30 days.
3

Buy Basic Attention Token

Buy BAT from as little as €1 — you don’t need to buy a whole coin. You’ll see the exact amount and price before you confirm.
4

Hold it or set a recurring buy

Your BAT is held in BitGo-secured custody, and you can withdraw it to your own wallet anytime. Prefer to invest a little at a time? Set up an automatic recurring buy in a couple of taps.

Get the app and buy BAT →

Try it

If I had invested a small amount regularly…

This is called DCA . It's how most beginners start. Pick an amount and how often to run the numbers on Basic Attention Token's real price history.

Common questions about Basic Attention Token

Real questions, plain answers. If you have one we missed, write us and we'll add it.

Is BAT safe? +

BAT itself is a public network — no single company runs it, which is part of what makes it trustworthy. The risk people usually mean is price: BAT can move sharply in a single day. Only put in what you'd be comfortable losing while you learn.

Is BAT a good investment for beginners? +

No one can promise that — BAT's price can rise or fall sharply, and past performance is never a guarantee. What you can control is how you invest: many beginners buy a small amount on a regular schedule (called dollar-cost averaging) instead of trying to time the market, and only invest what they can afford to lose. Treat BAT as a long-term way to learn, not a get-rich-quick bet.

Can I buy a small amount? +

Yes. You can start with as little as €1 of BAT. You don't need to buy a whole coin — they're divisible to many decimal places.

Where is my BAT stored? +

When you buy through CryptoUnity, your BAT is held in BitGo-secured custody — the same provider used by major institutions. You can also withdraw it to your own wallet at any time.

What can I actually do with it? +

You can hold it (many people do, hoping the price rises over time), send it to friends or merchants who accept it, or trade it for other coins. Inside the app you can also set up a weekly auto-buy.