Pepe (PEPE)

A plain-language guide for first-timers

Today's price

€0.00000212

Updated 2 Jul 2026

↑ +4.25% today

Price chart

What is Pepe?

PEPE is a meme coin inspired by the internet-famous Pepe the Frog character. Launched in 2023, PEPE quickly gained popularity due to its fun, community-driven nature and viral marketing. It doesn’t have deep technical goals like some other cryptocurrencies, but it has become a popular choice for traders who enjoy humor and internet culture. What makes PEPE interesting is its rapid rise and strong online following. It's an example of how memes and community hype can influence the crypto market. However, like many meme coins, it's highly speculative and best approached with caution. Learn more about PEPE in our workshops!

New to crypto? See how CryptoUnity works, browse our beginner workshops, or look up any term in the glossary.

How to buy Pepe in the EU

Four steps, start to finish — most people are done in under ten minutes.

1

Download the CryptoUnity app

Create your free account and complete a quick one-time identity check (about 5 minutes). It keeps everyone’s funds safe.
2

Add euros

Top up by SEPA bank transfer or card. There are no deposit fees, and switchers get 0% trading fees for the first 30 days.
3

Buy Pepe

Buy PEPE from as little as €1 — you don’t need to buy a whole coin. You’ll see the exact amount and price before you confirm.
4

Hold it or set a recurring buy

Your PEPE is held in BitGo-secured custody, and you can withdraw it to your own wallet anytime. Prefer to invest a little at a time? Set up an automatic recurring buy in a couple of taps.

Get the app and buy PEPE →

Try it

If I had invested a small amount regularly…

This is called DCA . It's how most beginners start. Pick an amount and how often to run the numbers on Pepe's real price history.

Common questions about Pepe

Real questions, plain answers. If you have one we missed, write us and we'll add it.

Is PEPE safe? +

PEPE itself is a public network — no single company runs it, which is part of what makes it trustworthy. The risk people usually mean is price: PEPE can move sharply in a single day. Only put in what you'd be comfortable losing while you learn.

Is PEPE a good investment for beginners? +

No one can promise that — PEPE's price can rise or fall sharply, and past performance is never a guarantee. What you can control is how you invest: many beginners buy a small amount on a regular schedule (called dollar-cost averaging) instead of trying to time the market, and only invest what they can afford to lose. Treat PEPE as a long-term way to learn, not a get-rich-quick bet.

Can I buy a small amount? +

Yes. You can start with as little as €1 of PEPE. You don't need to buy a whole coin — they're divisible to many decimal places.

Where is my PEPE stored? +

When you buy through CryptoUnity, your PEPE is held in BitGo-secured custody — the same provider used by major institutions. You can also withdraw it to your own wallet at any time.

What can I actually do with it? +

You can hold it (many people do, hoping the price rises over time), send it to friends or merchants who accept it, or trade it for other coins. Inside the app you can also set up a weekly auto-buy.